Tracking Conversions

What Type of Conversions are Counted

Only users who have clicked on your content within the last 30 days.

The Conversion Window

The conversion window is 30 days from the date of the click.

Creating a Conversion Pixel

You can create an conversion pixel by going to "Conversions" in the left-hand menu. At the top of the screen, you can give your conversion pixel a name (we do not currently report on this yet, but will in the future), such as "email sign-up" or "completed slideshow". For the conversion page URL, you can either give something really generic, like http://www.example.com, or something really specific to the conversion, like "http://www.example.com/thank-you-for-signing-up". The page that you put the pixel on does not have to be the same as what you've entered - you can use the same pixel across multiple URLs, if you are tracking the same conversion event.

Where to Place a Conversion Pixel

It depends on what you consider to be a conversion. A very common place for the pixel is the Confirmation or Thank You Page, at the end of a sign up or checkout process. That way, conversions should closely match the number of sign ups or sales that you generated through Gravity.

You may want to measure other types of events on your site. If you are unfamiliar with conversions or how to measure them, we recommend that you speak with a Gravity account manager for further assistance.

One Conversion Pixel for Multiple Campaigns 

You can use the same conversion pixel code for all of your campaigns, and the conversion will be appropriately attributed to the relevant campaign and article.

Using Conversion Pixel Data and Optimizing on Conversions

Conversion data can be accessed from various reports in the Gravity dashboard. Whether you are looking at data for your site, campaign, or article, if you have implemented the conversion pixel correctly, you should see accompanying conversion data as well.

 
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