You can choose when you want to start and end your campaign by working with your Account Manager to adjust the flight dates within the dashboard. You can also pause a campaign any time. We recommend reviewing your campaign at least once a day so you can monitor your performance over time and if necessary, make adjustments.
The number of times your Sponsored Stories are shown depends on multiple factors: performance, CPC, budget, and how competitive they are compared to other content we are promoting.
UNDER OR OVER BUDGET
Since we bill for the clicks that delivered in that month, you can request to have the any remaining budget roll over into the following month. If the campaign end date is open-ended with a daily spend cap in place (recommended), we can continue run the campaign until the total budget cap is hit or until you decide to pause the campaign.
You’re only responsible for the clicks delivered in the day or month as contracted. Any over-delivery will not be charged.