How do I integrate Gravity with my 3rd party reporting?

The 2 main methods of integrating Gravity within 3rd party reporting are through Google Analytics and Omniture.

If you're using Google Analytics, simply provide your Account Manager with your GA identity. When Gravity enables it, you will be able to see Gravity in your GA Events reports, found in the Behavior Section. We do not recommend using any campaign tracking parameters (eg. utm_campaign, utm_source, utm_medium, utm_content etc.) for tracking Gravity interactions with Google Analytics as these parameters automatically reset sessions and this can create inaccurate Google Analytics reports.

If you are using Omniture, please provide your Account Manager with the UTM tracking parameter(s) prior to launch.

For further information, questions or concerns, please reach out to your Account Manager.

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